Kellogg Opens Store on

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Cereal maker Kellogg Co.'s has become the latest tenant on, an online retail and shopping service by the Michigan Retailers Association.

Listed in the gifts section of the online mall, the Kellogg store will sell items based on characters like Tony the Tiger, Toucan Sam and Dig'em. It also includes apparel and accessories, watches and jewelry, home products, toys, collectibles, and Kellogg's racing gear. is the e-commerce site for Kellogg's merchandise, excluding cereals. Its store on will allow consumers to make online credit card purchases.

With this addition, the has more than 130 Michigan businesses selling through the site.

The nation's largest state trade association of general-merchandise retailers, the Michigan Retailers Association has more than 5,500 members who operate 12,000-plus stores in Michigan.

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