Kanoodle Starts Local Targeting

Share this content:
Sponsored listings firm Kanoodle launched its LocalTarget technology yesterday as a way for advertisers to target local customers via sponsored listings on market-specific Web pages.


Here's how it works: An advertiser looking to target the Seattle market, for example, selects the LocalTarget topic "Seattle." The listings for Seattle are then mapped to the content pages of a local media property that targets the Seattle market. A national chain could create and target ad content to a local TV station's Web site or other local sites.


"Using LocalTarget, advertisers can better target customers in a specific market, drive additional customers to local brick-and-mortar outlets or increase their brand presence in a particular geographic area," CEO Lance Podell said.


Most buying and selling happens locally, said Greg Sterling, an interactive local media analyst with The Kelsey Group. National and local businesses "spend close to $100 million annually trying to reach consumers in specific markets."


Kanoodle is just starting advertiser tests with its LocalTarget technology. Its other products include ContextTarget and BehaviorTarget.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above