JupiterResearch Projects Flat Tech Spending by Small Business

Share this content:
Newly published JupiterResearch analysis indicates technology spending by small businesses will be relatively flat this year, though technology marketers should target certain segments that are set to ramp up expenditures.


The analysis, the first in a series of new JupiterResearch reports called SMB Marketing, surveyed 260 purchase decision makers at businesses employing fewer than 250 people.


Small business technology spending for those surveyed is flat this year compared with the last. Forty-four percent of the firms earmarked less than $5,000 for technology purchases this year.


But small businesses that are less than 3 years old plan to increase technology spending in the $5,000 to $24,999 range. This segment represents a technology marketing opportunity.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here