Jewelry Television adds Bazaarvoice user reviews

Share this content:

Multichannel retailer Jewelry Television has launched a ratings and reviews platform on its e-commerce site with the help of new partner Bazaarvoice.

The retailer began using the service in June and, in the first eight weeks, saw more than 10,000 reviews posted to the site. This included reviews enhanced with photos and videos.

Jewelry Television will also incorporate Bazaarvoice's Ratings and Reviews platform into its television programming, so that viewers can also share in peer opinions of jewelry and loose gemstones at www.JTV.com.

Jewelry Television's ratings and reviews implementation included a customized product-rating platform designed by Bazaarvoice to increase relevancy for jewelry shoppers. It also instituted "Product met expectations" and "Purchased as a gift" to help consumers additionally when purchasing something as specific as jewelry.

Jewelry Television also created its rating system graphics to look like gems, rather than the standard star graphics.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above