JCPenney Makes Some Noise

Share this content:
JCPenney, Plano, TX, will build next week's launch of its new in-store, catalog-type magazine around an Arizona Jeans brand label promotion targeting teen-agers. The magazine, Noise, will initially be circulated to 15 percent of all JCPenney stores along with a nationwide consumer mail drop of 250,000 copies followed by a full-store distribution schedule next month.

Spokeswoman Theda Page Whitehead said the new direct marketing vehicle was developed to help solidify the company's identity and product offerings among young consumers.

"We created the magazine to develop a new relationship with the teen consumer," she said, "and we are particularly interested in promoting our Arizona Jeans."

The Arizona label has done well for Penney, with sales rising 11 percent last year alone to $1 billion -- despite a recent drop in popularity to sixth place from No. 2, according to Teenage Research Unlimited Inc., Northbrook, IL. Deciding it was time for a change, the retailer put its advertising account with Temerlin McClain, Dallas under review, eventually signing a $20 million deal with the Dallas office of Omnicom Group's DDB Worldwide.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above