J.C. Penney offers online window treatment tool

Share this content:

J.C. Penney has launched a custom application on its Web site at http://www.jcp.com/ that allows customers to mix, match and layer window treatments and preview how they'll look in their home.

The Window Design Center tool, which was developed internally, was designed to help make it easier for consumers to buy window treatments by enabling them to visualize the impact the treatments will have in the home.

J.C. Penney, Plano, TX, believes this will give it a significant competitive advantage in the window category.

Once online, customers can pick a window type -- standard, double, bay and so on - as well as wall color and floor color of a room in their home. The customer can then dress the window in 142,000 combinations of jcp.com's ready-made window products.

Customers can also save up to nine window designs and e-mail them to a friend to get their opinion. If the customer visits a JCPenney store, a sales associate can bring up the saved designs at a point-of-sale register and help finalize the selections, or see if the product is available in the store.

Those who need a little help designing their own window treatments can choose from a variety of pre-designed window treatment combinations. There's also an online worksheet to assist with accurate window measurements.

The Window Design Center recommends the quantity and size of each item as well as suggested hardware to finish the look and help with installation.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here