J.C. Penney Debuts Joe Boxer Accessory Line
To drive traffic to retail stores, J.C. Penney preceded last week's announcement by launching a national print campaign. The bed and bath accessories were displayed last month on the front page of the J.C. Penney newspaper insert's "Home" section.
A company spokesperson said it was the only attempt to promote the products to its 12- to 25-year-old target market.
Joe Boxer merchandise is featured in J.C. Penney's 2001 Spring catalog.