Internet Gets New Billing at Catalog Conference

Share this content:
Organizers have added new sessions and speakers to the catalog conference, which kicks off next week at the John B. Hynes Convention Center in Boston.


More than 5,000 people are expected to attend the 15th Annual Catalog Conference & Exhibition, which runs June 1-4. Registration is ahead of last year's show, which also drew more than 5,000 attendees.


To ensure that the industry keeps up with technology, organizers have added a full-day workshop on the Internet, which includes sessions on online merchandising, customer service and marketing, said Lisa Schaertl, manager of conference programming at the Direct Marketing Association.


"The Internet keeps growing every year, so we thought it was important to add a workshop on day one, our workshop day," Schaertl said.


This year's conference includes, for the first time, a nationally recognized speaker, George Stephanopoulos, who served as White House communications director and senior adviser for policy and strategy during President Clinton's first term. The DMA has used personalities for other conferences, including Colin Powell, former chairman of the Joint Chiefs of Staff, who spoke at the DMA's fall conference in Chicago.


Stephanopoulos will assess the state of the presidency and discuss his predictions for the country's political and economic future in a speech titled "Where We Are … Where We're Going. An Insider's View."


Other keynote speakers include Norm Thompson president Rebecca Jewett, speaking on branding for different life stages; Guerrilla Marketing International co-founder Jay Conrad Levinson, speaking on niche marketing; and Foster & Gallagher president Robert A. Ostertag, who will discuss the company's growth into a half-billion-dollar business.


This year's conference program includes many sessions related to marketing and creative, as most of the attendees work in those fields, Schaertl said. In addition, planners were careful to add sessions geared toward both large and small catalogs, with one in particular -- Cooperative Strategies as a Means of Cutting Costs, at 2:15 p.m. Tuesday -- aimed at helping small catalogers cut costs by forming local co-ops.


Among the new sessions buried among the pages of the conference brochure is a talk on implementing management changes, "Live From Pork Avenue: The 'Technology for Creating' in Use at New Pig," by New Pig president and CEO Nino Vella. Also, a new two-part session on product mix planning has been added this year, at 10:15 a.m. Tuesday. The session is more intensive than most because of its length, Schaertl said.


Repeats of popular features from last year's show include electronic demonstrations scheduled for 8 a.m. Thursday and a previously well-attended session, "Of Elvis Imitators and Me-Too Catalog Creative: How to Win the Marketing Wars by Developing Your Catalog's Unique Personality."


The annual catalog Awards Luncheon & Ceremony, recognizing excellence in catalog marketing, will be at 12:15 p.m. Wednesday.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above