Innovation Launches Domain Monetization Service

Share this content:

Online performance marketing firm Innovation Interactive is expected to debut a domain management and monetization service today called SiteParker.

The service will compete in the "parked domain service" space, which refers online users to domains related to the term they typed in their Web browser. Innovation Interactive, New York, says it differs from competitors because it is based on the company's own search technology.

SiteParker allows domain name holders to use a set of algorithms based on key templates, click through rates and cost per click rates to render the highest page yield for the domain owner, according to the company.

A user who types in "fancyflowers.com" in their Web browser views a site listing several domains and offers. With Innovation's technology, "FancyFlowers.com" lists Web site results with promotions like "FTD Flowers-Same Day Delivery-10 percent off".

"We think we're entering the market at a great time...to help these owners of domains make a lot more money from domains than they have before," said Will Margiloff, CEO, Innovation Interactive.

Innovation's program gives 70 percent of the revenue generated to the Web site owner.

The service has been tested since September across 20,000 domains. The sites have demonstrated 20 times the industry click rate average, according to Mr. Margiloff.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above