InfoUSA Data Added to Motorola Product

Share this content:
InfoUSA, Omaha, NE, announced a partnership yesterday to provide its Point-of-Interest data to Motorola for its VIAMOTO phone-based wireless navigation system.


The system will debut in the Avis Rent-A-Car Avis Assist service. Through the program, Avis customers will receive a rental car with a Motorola phone that gives then directions through VIATMOTO's location-based technology.


VIAMOTO uses the infoUSA data to provide search and navigation capabilities for business content. Users have access to hundreds of infoUSA Point-of-Interest search categories, according to the firm.


"InfoUSA's creativity and the flexibility of their POI data for location based services allowed for easy integration with VIAMOTO," said Neal Campbell, senior director and general manager of location solutions for Motorola in a statement.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above