Infotopia Revenue Hits $23.9 Million

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Infotopia, a direct response television and online direct marketing company, recently reported that first-quarter revenue was roughly $23.9 million.


The quarter ended March 31. Infotopia did not operate during first quarter 2000.


Net income for the first quarter was about $1.56 million, or 1 cent per basic and diluted share.


The company attributed the majority of its earnings for the quarter to sales of its fitness products, including the Body By Jake Bun & Thigh Rocker, Torso Tiger, Medicus Dual 2000 and Total Tiger.


The Body By Jake Bun & Thigh Rocker was the company's only product in full television rollout during the first quarter. Medicus Dual 2000 and Total Tiger are still in the ramp-up phase of DRTV media spending, the company said. The Body By Jake Bun & Thigh Rocker is slated for early fall retail rollout.


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