Infiniti, Excite@Home Sign Marketing Agreement

Share this content:
Infiniti, the luxury car division of Nissan North America, and Internet service provider Excite@Home yesterday signed a three-year cross-marketing agreement.


The companies will distribute more than 4 million CD-ROMs of Excite@Home's Freelane free Internet services through Infiniti showrooms and other retail channels nationwide.


Excite@Home will promote Infiniti through its services, including prime positioning on Excite.com, banner advertising and sponsorships tied to relevant content on the Web site.


Excite@Home's 23 cable television affiliates will provide co-branded local marketing opportunities.


The companies also will sponsor Indianapolis 500 winner Eddie Cheaver and participate in local events surrounding the Indy Racing League.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here