Inbox Insider: E-mail couponing that changes in real time

Share this content:

Targeting plays a key role for e-mail marketers and, this week, targeting offerings have improved for small to midsize businesses using e-mail.

This week, at the conference in Las Vegas, ExactTarget released LiveOffers, a new couponing platform that lets retailers render discounts when an e-mail is opened — not just when it is sent.

This means that retailers can change the offer in the e-mail to better target the coupon. For example, if there are 1,000 subscribers designated to receive a 20% off coupon and the retailer only wants 100 coupons to be redeemed, the application will provide a unique code to the first 100 subscribers who open the e-mail coupon. The remaining customers would see an "offer unavailable" image. Or, if no one seems to be redeeming a coupon, the retailer can up the offer to 50% off when the e-mail is opened to get more people to engage.

The Live Offers feature works in conjunction with the basic ExactTarget platform, which includes lead generation data, e-mail transactional data history and purchase history so that the offer is more personalized and targeted to the consumer.

IPost is also trying to make targeting easier for small to midsize businesses. Today, the e-mail service provider released Autotarget Version 2.0, a predictive analytic e-mail tool that works across e-mail platforms. It allows e-mail marketers to predict customer behavior from past actions and targets e-mails based on these behaviors.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above