Illuminations Picks Sightward's Predictive Analytics

Share this content:
Sightward, Bellevue, WA, an analytics software and services provider, said yesterday that nationwide candle retailer Illuminations has selected its predictive analytics technology to better target customers and increase direct marketing profits.


The Sightward system automates the predictive modeling process, analyzes demographic and psychographic customer data and identifies predictive features that motivate a customer to act. Armed with forward-looking information, direct marketers gain insight to strengthen relationships with their most profitable customers and mitigate risks.


The system also lets direct marketers rank their most profitable customers, reactivate dormant customers, customize offers and promotions, reduce churn and identify upsell/cross-sell opportunities.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above