IKEA Finds Latin Love

Share this content:
Home furnishings retailer IKEA began a multimedia U.S. Hispanic marketing initiative yesterday that includes making its Spanish-language catalog available in the United States for the first time.


The Spanish-language catalog is the same 300-plus-page edition available in Spain and South America and in the United States in English.


As part of IKEA's attempt to reach U.S. Hispanic consumers, the Spanish-language edition will be available in all IKEA stores. There are no plans to offer it online. The English-language edition can be found online.


The multimedia Hispanic campaign also will include Spanish-language TV spots, print ads, bus wraps, outdoor advertising, radio commercials and public relations efforts.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above