Hyundai names Harte-Hanks DM agency of record

Share this content:

The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America.

Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer. Harte-Hanks has worked with Hyundai for several years creating programs for specific vehicle launches and on ownership programs. The new relationship will enable the agency to help Hyundai cross-sell products, grow customer value and capitalize on more opportunities to retain customers when they are back in the market to buy. One goal will be to use targeted media to convert vehicle prospects into new owners at a greater rate and at a lower cost per sale.

We have an opportunity to continue building our sales momentum using a comprehensive, integrated approach to acquisition and retention marketing,” said Chris Perry, director of marketing at Hyundai Motor America, in a statement. “We are partnering with Harte-Hanks to better reach consumers with messages that are relevant to them and can be executed across multiple channels.”

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here