HSN to launch spinoff channel

Share this content:

Shop-from-home company HSN will launch a spinoff 24-hour TV shopping channel August 1 on the Dish Network. HSN2 will air repeats of HSN's most popular shows.

John McDevitt, VP of advanced services at St. Petersburg, FL-based HSN, said the company decided to create the spinoff network “to extend the brand experience” of HSN. Its executives wanted to develop a second channel complimentary to HSN, he added.

“One of the limitations of HSN is that it's a live, linear channel,” said McDevitt. “People are going to see it or not. HSN2 allows customers to go deeper and broader. People will be able to pick and choose something they already have an affinity for.”

For instance, the company can repurpose a HSN program featuring cooks into a block of programming on HSN2 highlighting favorite recipes or healthy cooking tips.

McDevitt said HSN2 will have a distinct e-commerce landing page that will redirect shoppers to HSN.com. “It will still be the same HSN.com experience but tailored for someone coming to the HSN2 experience,” he noted.

McDevitt added that there are no plans to incorporate live programming into HSN2's schedule, but it might feature some original programming in the future, such as a previously recorded HSN show with complimentary content.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above