HSN partners with Universal Pictures for multichannel campaign

Share this content:
HSN partners with Universal Pictures for multichannel campaign
HSN partners with Universal Pictures for multichannel campaign

HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.

In preparation for the film's release, HSN is releasing an exclusive products collection inspired by the film and targeted to women. The items, which include clothing, high-end jewelry and home accessories, will be available to view live and purchase on TV, HSN.com and mobile.

“The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component of our entertainment strategy,” said Bill Brand, EVP of HSN's programming, marketing and business development, in a statement.

Stephanie Sperber, president of Universal partnerships and licensing, said in a statement that the 24-hour shopping event is beneficial because it builds anticipation for the film's opening.

“HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film,” Sperber said in a statement.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above