HSBC, Cornerstone Brands in credit card deal

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Financial services and banking giant HSBC has signed an agreement with cataloger Cornerstone Brands Inc. to launch and manage a private label credit program for Cornerstone's entire family of multichannel brands.

The new agreement kicked off with launch of The Territory Ahead credit card, which customers may use to purchase The Territory Ahead and Isabella Bird brand merchandise via catalog, Internet and the merchant's store locations.

Customers who apply for the card will receive 10 percent off their purchase and 5 percent off all future card purchases. Additional card benefits may include deferred billing, exclusive cardholder savings and special notice of cardholder-only events.

Cornerstone Brands is owned by IAC/InterActiveCorp and is based in West Chester, OH.

Prospect Heights, IL-based HSBC's private label credit program for Cornerstone's other brands, which include Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith+Noble, and TravelSmith Outfitters, will launch over the coming months.

Each brand will have its own credit card with its respective brand name.

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