Home Depot Direct president resigns

Share this content:

The recent retooling of Home Depot's executive suite that began with the departure of Chairman/CEO Bob Nardelli continued this week with the abrupt resignation of Harvey Seegers, president of Home Depot Direct.

A Home Depot representative confirmed yesterday that Mr. Seegers has left the company to pursue other opportunities and that Steve Skinner will lead Home Depot's catalog and Internet business on an interim basis.

Perhaps more significantly, Mr. Skinner will be reporting to Craig Menear, senior vice president of merchandising, who was put in charge of all of Home Depot's merchandising initiatives in October. Mr. Seegers had reported directly to Frank Blake, the company's new chairman/CEO after Mr. Nardelli's departure.

The move makes Home Depot Direct "more closely aligned with merchandising," said Home Depot spokesman Ron DeFeo. "By integrating merchandising with Home Depot Direct, the company is trying to gain leverage across all of our consumer channels," Mr. DeFeo said.

Mr. Nardelli's departure grabbed the headlines after he walked away with a $210 million compensation package even as at least one shareholder and analysts had begun questioning Home Depot's strategy of late

That strategy has included a significant investment in Home Depot Supply, a division focused on the building trade, in addition to efforts to build the company's direct sales, which the company has said would reach $1 billion last year. Last May, the company acquired the Home Decorators catalog business, and then several months later announced it would cease publication of two standalone catalogs it had launched in the fall of 2005.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above