Hobby Builders Goes With O'Keefe Henry

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Hobby Builders Supply, the world's largest discount dollhouse and miniature maker, appointed O'Keefe Henry Direct, Highland Park, IL, for a catalog assignment.

O'Keefe, a 9-year-old firm that specializes in direct marketing for catalogers, will offer Hobby Builders strategic and circulation planning, creative direction, program development and merchandise analysis.

Owned by Benamy International Inc., Hobby Builders for more than 25 years has produced dollhouses with pairings of furnishings, hand-painted barnyard animals and unfinished kits with instructions.

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