High Gear Media, NBC Digital partner in automotive site
High Gear Media, a publisher of automotive digital media, has been enlisted by NBC Digital Networks to develop content for NBCAutoshow.com.
“NBC Digital Networks creates opportunities for marketers to connect directly with niche audiences in their sweet spot,” said Devin Johnson, VP, NBC Digital Networks in a statement. “We chose to partner with High Gear Media because their innovative approach to creating relevant and rich content enables us to support the growth and expansion of NBC Digital Networks' brand and assets."
High Gear Media also announced that is has added Autotrader.com to its automotive content syndication network. The company operates 38 automotive properties, including TheCarConnection.com, GreenCarReports.com, MustangBlog.com, AllCarsElectric.com and AllAboutPrius.com, according to the release.
Autotrader.com users can now access High Gear Media's “Bottomline” reviews, which combines professional content with a look at what automotive industry sources around the Web are saying to create reviews of any car.
“Our partnerships with NBC Digital Networks and Autotrader.com validates that our platform provides deep access into niche sites by providing multiple entry points into horizontal and vertical content,” said Hesky Kutscher, CEO of High Gear Media, in the statement.