Helzberg Diamonds launches "I am Loved"

Share this content:

Helzberg Diamonds this week launched an integrated campaign that revives the brand's decades-old “I am Loved” slogan. The mass media portion of the campaign launched November 29 and is supported by social media elements, according to Pat Duncan, SVP of e-commerce at Helzberg.

The diamond retailer worked with Rosetta, its interactive agency of record, on the social media portion of the campaign.

“We're focusing on real people in the advertising campaign and the goal is to make that come to life in the social media properties,” Duncan explained. “We'll be making the social properties seasonal and adjusting conversation accordingly to keep the conversation relevant.”

Helzberg is growing its following for Twitter and Facebook through promotional giveaways and invitations for users to post their own stories of love. The company's YouTube channel hosts the TV commercials and invites viewers to submit videos of their own.

Future plans for the social media presence include a charitable donation for each “Like” the company receives as well as a “Facebook Collect” tool that allows users to sign up for weekly e-mail newsletters directly through Facebook.

“Our primary goal for the next year or two  is not to be in front of customer with offers and deals every other day, but rather build awareness,” Duncan said.

Helzberg named Rosetta its interactive AOR in early November.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above