Harte-Hanks Unveils Allink Connect

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Harte-Hanks Inc. yesterday made available the Allink Connect, a Web-based customer relationship management solution that combines its customer and prospect data management, professional services and marketing expertise with the enterprisewide CRM capabilities of the E.piphany E.5 system.

According to Harte-Hanks, Allink Connect is designed to provide marketers with timely insight into customer data. Using this knowledge, marketers can execute relevant communications and achieve better responses across all customer touch points, whether by mail, telephone, e-mail or other media.

Allink Connect features centrally managed real-time, multichannel acquisition, reactivation, cross-selling and retention opportunities by integrating a customer's enterprisewide activity to create a single view of the customer.

Drawing on this enterprisewide reach, companies can analyze all front-office interactions and back-office transactions in real time or daily batch mode; instantly recognize significant behavioral change; and act on previously unknown sales opportunities or ones that would have taken weeks to execute using other technologies. Allink Connect then automatically generates customized marketing communications, manages the lead process, directs messages to customers' preferred channels, rescores customer preferences and identifies responders.

Harte-Hanks, Billerica, MA, and E.piphany, San Mateo, CA, began working together in May 1999 and have provided information-driven marketing solutions for the U.S. Postal Service and for companies such as Toyota Motor Sales USA Inc. and The Financial Times.

Sam Clark, program director at the META Group, a research firm based in Stamford, CT, said, "Enterprises have long since learned that one vendor can often not solve all their CRM needs. Vendor partnerships that enable data, process and implementation integration can go a long way to make a multivendor landscape more manageable and more likely that CRM goals will be achieved."

In related news, Harte-Hanks yesterday announced the release of Allink Xpert, a software application that allows businesses to realize the maximum effectiveness of their CRM efforts. Allink Xpert is the result of Harte-Hanks' relationship with Xchange Inc., a CRM vendor based in Boston.

Allink Xpert is an open-architecture solution that encompasses Xchange's cross-channel campaign management, customer analytics and response management software. It is delivered as an application service provider or hosted CRM solution. It is designed to help organizations understand the true value and potential of their customer and prospect databases and to facilitate a complex network of customer-focused strategies, channel programs and campaigns. This integrated solution seeks to leverage refined customer data and precise campaign results to deliver highly targeted, cross-channel marketing campaigns.


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