Harold's Posts Decline in 1st Quarter Catalog Sales

Share this content:
Upscale apparel retailer and cataloger Harold's Stores Inc., Norman, OK, said yesterday its catalog sales fell by about 32 percent to $2.1 million in the first quarter ended May 1, compared with $3.1 million in the year-ago first quarter. Total sales increased by about 5 percent to $35.3 million, up from $33.5 million in the prior-year period. Same-store sales were up 2.4 percent for the period. The company attributed its decrease in catalog sales to a strategic initiative to reduce the total number of catalogs circulated by 25.3 percent during the quarter. Last year Harold's had about $8.2 million in catalog sales. The company opened two stores and closed one during the quarter, ending the period with 47 outlets. Its Harold's Direct division, in addition to the catalogs, also includes an e-commerce site (www.harolds.com).
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here