Hanover to Track Nine Online Sites

Share this content:
Hanover Direct has selected Coremetrics' eLuminate Commerce software to analyze online customer behavior for nine sites, the cataloger said yesterday.


ELuminate Commerce will help to determine return on investment on search string referrals, affiliate relationships and banner advertisements for seven Hanover Web sites, including Domestications, Gump's By Mail, International Male, Improvements, Silhouettes, The Company Store and Undergear.


The cataloger is now in the process of implementing its Web analytics service Encore and Domestications Casa.


Hanover Direct, Weehawken, NJ, provides branded merchandise to more than 4 million consumers through its Web sites and catalogs.


Founded in 1999, Coremetrics, San Francisco, provides site tracking and measurement solutions for Web properties.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above