Hanover Puts Catalogs on Excite

Share this content:
Specialty cataloger Hanover Direct Inc., Weehawken, NJ, announced yesterday that it has struck a deal with search engine Excite to have merchandise from its books featured in a catalog department Excite plans to add to its shopping area later this year.


Under terms of the agreement, Redwood City, CA-based Excite's catalog department will initially include merchandise from Hanover's The Company Store, Silhouettes, International Male and Improvements. The department will eventually include merchandise from all of Hanover's 12 titles which include The Safety Zone, Kitchen & Home, Tweeds, Austad's, Undergear, Gump's By Mail, Domestications and Colonial Garden Kitchens. Excite also will promote Hanover merchandise throughout its site at www.excite.com.


The two companies did not disclose financial details.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above