Hanover Puts Catalogs on Excite

Share this content:
Specialty cataloger Hanover Direct Inc., Weehawken, NJ, announced yesterday that it has struck a deal with search engine Excite to have merchandise from its books featured in a catalog department Excite plans to add to its shopping area later this year.


Under terms of the agreement, Redwood City, CA-based Excite's catalog department will initially include merchandise from Hanover's The Company Store, Silhouettes, International Male and Improvements. The department will eventually include merchandise from all of Hanover's 12 titles which include The Safety Zone, Kitchen & Home, Tweeds, Austad's, Undergear, Gump's By Mail, Domestications and Colonial Garden Kitchens. Excite also will promote Hanover merchandise throughout its site at www.excite.com.


The two companies did not disclose financial details.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above