Hanover Direct First Quarter Revenue Up $3.2 Million

Share this content:
Hanover Direct Inc., Weehawken, NJ, yesterday reported increased revenues because of improved results in catalog and telemarketing.


First-quarter revenues for the company increased 2.6 percent to $127.7 million, compared with $124.5 million for the same period last year. Revenues from the company's continuing operations increased $9 million or 8.1 percent from the same period last year.


Rakesh K. Kaul, president/CEO of Hanover Direct, noted the company's continuing brands activity ran on plan with strong operating performance and improved catalog and telemarketing productivity. He also said the company's Silhouettes, The Company Store, Gump's and Improvements brands had exceeded prior year first-quarter results while the Domestications continued to show significant response rate improvement, posting positive sales results as well.


"Through the successful migration of our catalog shoppers to our branded web sites as well as through a series of successful online alliances, Internet demand topped $4.7 million for the quarter versus $.7 million during the first quarter of 1998 with full-year 1998 at $8.3 million." Kaul also said that each of the company's branded sites "has now been migrated to our own internal service platform, which is enabling us to quickly deliver state-of-the-art usage enhancements to our growing customer database. Our captive Internet e-mail customer address file is now in excess of 500,000."


Hanover Direct also reported satisfactory performance by its recently launched discount shopping club, The Shoppers Edge, which Kaul said has initially been offered to customers through a telemarketing initiative. Hanover Direct Inc. offers branded merchandise through catalogs and e-commerce platforms to consumers, as well as a comprehensive range of Internet, e-commerce and fulfillment services to businesses. The brand marketing division includes Domestications, The Company Store, Colonial Garden Kitchens, Kitchen & Home, Improvements, The Safety Zone, Silhouettes, Tweeds, International Male, Austad's, Undergear, and Gump's By Mail. The Company also owns Gump's, a retail store based in San Francisco.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above