Hanover Direct Dubs Web Division "erizon"

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Hanover Direct Inc., Weehawken, NJ said yesterday it was naming its Web services unit erizon as part of "a strategic move designed to hone the focus of the division and to reflect the company's push towards the future."


Hanover says erizon is derived from three motivators: the concept of the Internet, represented by the e; the promise of rising and becoming an industry leader; and the limitless future of this division as represented by the horizon. erizon's mission is to be the leading end-to-end e-commerce and i builder solutions provider.


Rakesh K. Kaul, president/CEO of Hanover said, "The naming of erizon formalizes Hanover Direct's ongoing metamorphoses into a leading provider of e-commerce services and branded merchandise."
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