Hanesbrands picks MBS for DM services

Share this content:

Hanesbrands Inc. has chosen MBS, a database and interactive marketing solutions provider, to provide direct marketing services for the company's direct-to-consumer operations, including strategic services, data warehousing, marketing automation, analytics, merge/purge processing and interactive marketing.

Hanesbrands operates three catalogs: One Hanes Place, Just My Size and Champion, four e-commerce Web Sites and 200 outlet stores.

In addition, the Winston Salem, NC-based company manages 12 content sites including sites supporting its L'eggs, Playtex and Bali brands.

Central Islip, NY-based MBS said Hanesbrands would use its customized marketing database solution, Klondike. The software is design to understand retailers' customers and their purchase patterns across brands and channels.

Klondike features modules for data mining, campaign management and advanced reporting, as well as best-of-breed analytical and data visualization tools. Klondike's integration with MBS' e-mail engine provides links online and offline.

MBS is a division of Dallas-based World Marketing, a privately held direct marketing at eight locations nationwide.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above