Hachette Filipacchi Tap Nellymoser for Car & Driver, Shock Magazine Mobile Marketing

Share this content:

Magazine publisher Hachette Filipacchi Media U.S. selected mobile media platform Nellymoser to deliver content to mobile phones for its digital campaign.

This comes after Nellymoser announced a partnership with digital media firm Muze to enhance the Nellymoser service with Muze's rich data including video, music, books and games.

"By putting their offered features with ours, it becomes a seamless solution," said Daniel West, vice president of marketing for Nellymoser, Los Angeles. "We want to offer our clients the largest number of services."

Nellymoser's ASAO Next Generation Mobile Media platform lets its clients deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games. Consumers are also able to preview, purchase and share mobile content directly from mobile devices.

Hachette Filipacchi, New York, will employ the platform to create mobile services for Car and Driver, the world's largest automotive magazine, and for the newly introduced Shock magazine, an unconventional pop culture publication.

Car and Driver Mobile covers automotive news, reviews for the automotive industry. It lets consumers look up specific stats while in a car dealer's lot, view comments on the Car and Driver message boards, as well as purchase branded personalization content such as wallpapers and ringers.

Shock2Go, Shock's mobile site offers a Shock Photo of the day as well a selection of Shock Wallpapers. It is promoted through a series of Shock Alerts, text messages sent twice weekly to users, linking back to the mobile site.

"The mobile component of both Shock and Car and Driver is a key growth driver for both brands," said Olivier Griot, director of mobile services at Hachette Filipacchi Media U.S.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above