GSI promotes Barratt to grow international business

Share this content:
Simone Barratt
Simone Barratt

GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president.

She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions, the company said in a statement.

Barratt will also oversee global operations and international business affairs for GSI's product businesses, the company said. She will continue in her role as managing director of e-Dialog International, where she has served for the past decade. GSI acquired e-Dialog in 2008.

Barratt will also collaborate with GSI subsidiaries ClearSaleing, FetchBack, Pepperjam, M3 Mobile Marketing and MBS Insight, to launch their products and services across international markets, the company said in a statement. GSI acquired ClearSaleing in January and FetchBack in June 2010.

Prior to her role at e-Dialog, Barratt worked for seven years at the Interpublic Group of Companies as founder, group director and managing director of Zentropy Partners, a digital firm that was folded into MRM Partners Worldwide.

Christopher Saridakis, CEO of GSI Global Marketing Services, said in a statement that Barratt's experience “will be a major advantage as we launch new services over the coming few years.”

GSI was acquired by eBay in March.

A GSI representative could not be immediately reached for comment.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above