GSI Commerce acquires Pepperjam

Share this content:

GSI Commerce has acquired certain assets of Internet marketing agency Pepperjam, which operates an affiliate marketing network and offers search engine marketing and online media planning.

GSI moves directly into the affiliate network business with the acquisition, said Nick Pahade, president at GSI Interactive, the digital marketing services agency at GSI.

“We believe the affiliate marketing space to be a powerful and effective marketing tool,” he said. “By owning our own network, we think we can drive better innovation and additional enhancement to the industry moving forward.”

Pahade explained that GSI was also interested in acquiring Pepperjam for its affiliate network's transparency system, which provides advertisers with contact data and promotional methods.

 

“This is a key differentiation in the marketplace that allows advertisers to have more control over the affiliates they are working with,” he said, adding that it also “empowers affiliates to build stronger relationships with advertisers.

Pepperjam, located in Wilkes-Barre, PA, has 48 employees. It will operate as a separate business unit of GSI Interactive.

In April, GSI Interactive acquired Silverlign Group, an integrated marketing strategy and design agency.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above