GSI Commerce acquires ClearSaleing

Share this content:

E-commerce service provider GSI Commerce acquired advertising analytics company ClearSaleing on January 10. Columbus, OH-based ClearSaleing will operate as a wholly owned subsidiary of GSI's global marketing services division.

The acquisition will enable GSI to help its clients accurately measure, compare and optimize profit and ROI from online advertising campaigns, said Chris Saridakis, head of GSI's global marketing services division.

“We all know the old saying, ‘50% of my advertising works, and I don't know what the other 50% does,'” Saridakis said. “Digitally, that shouldn't be the case. There has to be a better way to find that success.”

Saridakis said he believes ClearSaleing will help meet this need.

“People have spent some time working on Web analytics,” Saridakis said, “but no one has addressed which different mediums are working for me now and what do I do about shifting dollars to capture ROI. ClearSaleing provided us the best, most scalable tool, and a flexible platform that fits well with our database.”

Deann Harvey, the former chief sales officer of GSI's global marketing services division, will serve as ClearSaleing's chief revenue officer. Her responsibilities will include building the company's sales team and growing its client base among global advertisers and agencies. She will report directly to ClearSaleing CEO Randall Smith.

As part of this transition, Dustin Engel will become ClearSaleing's chief marketing and strategy officer, effective immediately. He was previously chief strategy officer.

Despite Harvey's move, ClearSaleing will be run independently from GSI. Terms of the deal were not disclosed.

“We will have the ability to retain our autonomy, our brand and entrepreneurial spirit,” Smith said. “GSI Commerce will give us access to more than 500 clients. We also gain global reach and a much broader sales and marketing footprint.”

GSI has been on a spending spree in the past year. The company acquired retargeting firm FetchBack in June, less than a month after buying e-commerce services provider VendorNet and database marketing company MBS. Last April, GSI also acquired mobile marketing firm M3 Mobile.

“We're always looking at things,” Saridakis said. “Assume that if there's something out there that's interesting, we're looking at it.”

Petsky Prunier advised ClearSaleing on the acquisition.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above