Group 1 Releases Geographic Coding Plus Enhancement

Share this content:
Group 1 Software, a data quality software vendor, has announced enhancements to its Geographic Coding Plus system, which helps companies turn customer address data into customer information.


Geographic Coding Plus offers businesses a gateway to increased customer and prospect understanding by adding accurate geography, demographic and lifestyle census data to addresses, according to Group 1, Lanham, MD.


Group 1 has integrated its Rooftop product into Geographic Coding Plus to provide a high degree of positional accuracy. Rooftop allows businesses to assign latitude and longitude coordinates to customer addresses based on household ranges within a given ZIP+4 code. Often referred to as "ZIP+6" or "delivery point" coding, this functionality allows users to determine the physical location of customers and prospects. Businesses can use this information to direct customers to the nearest service point, enhance routing and delivery and plan site locations.


Group 1 has also integrated summary-level demographic data at the ZIP code, census tract, block group, carrier route and ZIP+4 levels into Geographic Coding Plus. These summary-level data enhance an organization's strategic planning, marketing automation, and customer and prospect profiling and segmentation efforts. Optional marketing potential data are available at the ZIP code, census tract and block group levels. Marketing potential data are gathered from survey research and help businesses identify customers or prospects most likely to be interested in specific goods and services, such as loans and investment opportunities.


Businesses can also execute interactive queries with Geographic Coding Plus, providing insight into census geography as it relates to ZIP and ZIP+4 codes. A reduced database enhances disk storage and increases processing speed. With its callable geocoding matcher and distance calculator, the product can be integrated with other custom business applications.


Geographic Coding Plus runs on all major platforms and operating systems.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above