Group 1 Releases Geographic Coding Plus Enhancement
Geographic Coding Plus offers businesses a gateway to increased customer and prospect understanding by adding accurate geography, demographic and lifestyle census data to addresses, according to Group 1, Lanham, MD.
Group 1 has integrated its Rooftop product into Geographic Coding Plus to provide a high degree of positional accuracy. Rooftop allows businesses to assign latitude and longitude coordinates to customer addresses based on household ranges within a given ZIP+4 code. Often referred to as "ZIP+6" or "delivery point" coding, this functionality allows users to determine the physical location of customers and prospects. Businesses can use this information to direct customers to the nearest service point, enhance routing and delivery and plan site locations.
Group 1 has also integrated summary-level demographic data at the ZIP code, census tract, block group, carrier route and ZIP+4 levels into Geographic Coding Plus. These summary-level data enhance an organization's strategic planning, marketing automation, and customer and prospect profiling and segmentation efforts. Optional marketing potential data are available at the ZIP code, census tract and block group levels. Marketing potential data are gathered from survey research and help businesses identify customers or prospects most likely to be interested in specific goods and services, such as loans and investment opportunities.
Businesses can also execute interactive queries with Geographic Coding Plus, providing insight into census geography as it relates to ZIP and ZIP+4 codes. A reduced database enhances disk storage and increases processing speed. With its callable geocoding matcher and distance calculator, the product can be integrated with other custom business applications.
Geographic Coding Plus runs on all major platforms and operating systems.