Great Lakes introduces online auction list

Share this content:

Great Lakes List Management is introducing to the market for the first time customer data released from an online auction site.

The file includes 5.5 million buyers of never-used overstock merchandise from the site, said Great Lakes List Management senior list manager Renate Brown.

The auction site that compiled the data is not releasing its name publicly, she said.

The file has more than 300 buyer categories and is selectable by categories such as bidding history, purchase history and amount spent.

“Therefore, if you have a mailer who wants to target garden and patio merchandise buyers with an average unit of sale of more than $100, we can do that,” Brown said in an email. “We can also offer bidders of Garden and Patio merchandise with a non-winning bid of $100 or more.”

The data cards are expected to be live on Nextmark shortly.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above