Grainger, Sumitomo in Japanese Joint Venture

Share this content:
W.W. Grainger, the largest U.S. direct marketer of maintenance repair and operation products, has formed a joint venture with Sumitomo, Japan's largest trading house, to start a DM-based MRO business in Japan.


The joint venture, Sumisho-Grainger, has started testing in the western part of the country and, Japanese DM sources report, plans to roll out across Japan in the fall from its base in Osaka.


It has put up a Sumisho-Grainger Web site that contains about 250,000 MRO items. A print catalog is due soon. The company is sourcing products on the Japanese domestic market rather than shipping them from the United States.


Sumitomo, which has joint ventures worldwide, usually takes a majority stake in companies aimed at the Japanese market.


Grainger has been interested in entering Japan for several years, the sources reported, because "there are so few players in Japan's MRO market, making it attractive for a western DM company."


Sumitomo has also considered expanding into the MRO market, but lacked local partnership talent.


Neither company would comment on the progress of the joint venture nor reveal any other details.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here