Grainger, Sumitomo in Japanese Joint Venture

Share this content:
W.W. Grainger, the largest U.S. direct marketer of maintenance repair and operation products, has formed a joint venture with Sumitomo, Japan's largest trading house, to start a DM-based MRO business in Japan.


The joint venture, Sumisho-Grainger, has started testing in the western part of the country and, Japanese DM sources report, plans to roll out across Japan in the fall from its base in Osaka.


It has put up a Sumisho-Grainger Web site that contains about 250,000 MRO items. A print catalog is due soon. The company is sourcing products on the Japanese domestic market rather than shipping them from the United States.


Sumitomo, which has joint ventures worldwide, usually takes a majority stake in companies aimed at the Japanese market.


Grainger has been interested in entering Japan for several years, the sources reported, because "there are so few players in Japan's MRO market, making it attractive for a western DM company."


Sumitomo has also considered expanding into the MRO market, but lacked local partnership talent.


Neither company would comment on the progress of the joint venture nor reveal any other details.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above