Golden Gate acquires Venus, WinterSilks

Share this content:

Investment firm Golden Gate Capital has acquired Venus Swimwear Inc., WinterSilks LLC and Venus Manufacturing in partnership with the companies' existing shareholders.

Venus is known for its beach-inspired lifestyle brand of fun and sexy swimwear, apparel and accessories and is considered the largest U.S. direct mail and online marketer of women's swimwear, according to Golden Gate.

The Venus Swimwear deal follows Golden Gate's September acquisition of Carabella, another swimwear title. Both complement the company's Spiegel and Newport News brands, which have large swimwear offerings.

WinterSilks a subsidiary of Venus, is the leading direct marketer of silk undergarments, apparel and accessories in the U.S. and targets affluent, educated men and women over the age of 50.

The WinterSilks deal is the latest in a string of acquisitions of baby-boomer oriented titles by San Francisco-based Golden Gate(www.goldengatecap.com)'s portfolio company, Catalog Holdings Inc., including Appleseed's in November 2005, Norm Thompson, Solutions and Sahalie in March 2006, and Haband in October 2006.

Venus was founded in 1982 and is headquartered in Jacksonville, FL. It will continue to operate at its current locations, including a buying office in Boca Raton, FL, a manufacturing facility in upstate New York and the WinterSilks headquarters in Madison, WI.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above