Godiva Direct Picks MBS

Share this content:
Godiva Direct, a division of Godiva Chocolatier, has engaged MBS, Central Islip, NY, to provide an array of marketing services, the CRM and marketing database solutions provider said yesterday.

Godiva Direct joins its sister division, Godiva Retail, as an MBS client.

MBS will implement its Klondike database solution, which includes modules for campaign management, ad-hoc query and reporting, and On-Line Analytical Processing (OLAP).

MBS' Analytical Solutions and Strategic Services teams will help Godiva Direct identify customer insights to improve campaign response rates, targeting of customer communications and return on its marketing investment.

Godiva Chocolatier owns and operates more than 270 boutiques in North America and also operates catalog and Web operations.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above