Getting the Most From Multichannel Marketing

Share this content:
Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.


                                                            

Tuesday, January 14
1:00 - 2:00 p.m. ET


Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

You'll learn how to:

• Examine what “multichannel” really means in terms of marketing to your customers in a coordinated way across channels
• Make the most of your team's efforts—so even a small team can achieve big results
• Determine which channels to add to the mix based on campaign goals
• Create a framework for a multichannel attribution model

Featured Speakers:

   Dave Sutton, President & CEO, TopRight, LLC

Dave Sutton is a leading authority today on how to plug 21st-century strategic marketing techniques and enabling technology into the modern business to drive organic growth. He is the founder of TopRight, LLC – a new kind of strategic marketing consultancy that helps companies corner the markets where they choose to compete. TopRight delivers marketing strategies and solutions with a blend of art and science - combining strategy, creativity, execution and analytics to accelerate business growth.

Janelle Johnson, Head of DemandGen Marketing, Act-On Software

Janelle Johnson is the Head of DemandGen Marketing for Act-On Software. She is responsible for everything from email marketing, webinars and content creation to lead generation and nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, and driving tight alignment between the sales and marketing teams. Janelle has been named to SLMA's “20 Women to Watch” list as well as the “50 Most Influential People in Sales Lead Management.”

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here