General Merchandise Retail Sales Up in October

Share this content:
U.S. retail sales in the general merchandise and allied categories rose 5.8 percent in October versus the same period last year, but stayed unchanged month to month, according to U.S. Department of Commerce figures released last week.


The sales growth was reported in general merchandise, clothing and accessories, furniture and home furnishings, books and music, sporting goods, electronics and appliances, and hobby stores.


"The stage has been set for the holiday season ... October gains continue to reinforce our holiday forecast," Rosalind Wells, chief economist of the National Retail Federation, Washington, said in a statement.


NRF since Sept. 16 has forecast a 5.7 percent rise in holiday sales in general merchandise for November and December. This is considered the highest increase since 1999.


Warm weather helped boost apparel sales. Equally, sales of furniture and home furnishings were up vastly as were building material and gardening equipment.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here