Gateway Names Schwartz for PR

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Computer maker Gateway Inc. named Schwartz Communications, San Francisco, to handle public relations for Gateway Business.


The agency is charged with developing and executing strategic PR plans to build awareness and sales for Poway, CA-based Gateway's business-to-business unit. It will target small and midsized businesses, education, the corporate market and government sectors.


"Building the profile of Gateway Business is a key priority as we transform Gateway as a whole into a branded integrator of personalized technology solutions," Brad Williams, director of communications at Gateway, said yesterday in a statement.


Gateway is the latest technology client to join 13-year-old Schwartz Communications' roster. Others include Blue Martini, MapInfo, Biogen, Autonomy, CheckFree, Embarcadero Technologies and Philips Medical Systems.


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