Gardener's Supply Buys Chunk of Fellow Cataloger Dutch Gardens

Share this content:
Gardener's Supply Co., a direct and Internet marketer of gardening accessories, has bought majority ownership of Dutch Gardens, a consumer catalog of flowering Dutch bulbs and perennials.


Dutch Gardens will be run as a joint venture with International Garden Products, the seller of the catalog. International Garden will supply the joint venture with flowering bulbs from the Netherlands.


Terms of the deal were not disclosed.


Langeveld Bulbs, the world's largest wholesaler of Dutch bulbs and a subsidiary of International Garden Products, founded Dutch Gardens in 1965.


Gardener's Supply was founded in 1983. Based in Burlington, VT, it has 250 staff members. The cataloger sells seed-starting furniture, greenhouses, flower supports and nature- and garden-inspired holiday gifts.


A popular program of Gardener's Supply is the neighborhood buying clubs. Neighbors place bulk orders for volume pricing.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above