Gannett buys ShopLocal

Share this content:

Gannett Co. today announced it had acquired ShopLocal LLC, a marketing and database services company.

In separate transactions, Gannett acquired the ownership stakes of partners Tribune Company and The McClatchy Company in ShopLocal. McClatchy said it sold its stake for $7.9 million, according to a statement, which would have placed a value of about $52.5 million on the whole venture. It said the sale would be used to reduce debt.

Gannett said ShopLocal will work in conjunction with Gannett's Internet media company PointRoll to create ads for retailers.

Jason Tafler, CEO of PointRoll, said the combined resources of his company and ShopLocal would allow their retailer clients to more effectively target consumers.

“It will combine the targeted data and ad serving of ShopLocal and the reporting analytic capabilities of PointRoll,” he said. “To create a real end-to-end marketing solution for retailers.”

Gannett believes the new partnership will allow for greater client service for companies using ShopLocal and PointRoll, said Chris Saridakis, SVP and chief digital officer for Gannett in a statement.

“Together they can drive those skills to new heights,” he said.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here