Gander Mountain regains rights to use trademarks in DM

Share this content:

In a reversal for Cabela's, the US District Court for the District of Minnesota has issued an order granting Gander Mountain the right to use certain Gander Mountain trademarks in direct marketing.

In 2005, a federal judge ruled that Gander lost the right to use its name and logo for direct marketing purposes when it sold its direct business in 1996 to Cabela's Inc., a Sidney, NE, outdoor gear and apparel cataloger, for $35 million. At the time, Gander's previous owners were trying to avoid bankruptcy. It didn't succeed and the retail business was eventually acquired by Holiday Companies.

In 2003, a revitalized Gander started selling shotgun barrels on its Web site. When Cabela's said this violated the 1996 agreement and Gander disagreed, both companies filed lawsuits. The basis of Gander's lawsuit was that Cabela's hasn't used the Gander name for any commercial purposes.

Gander was spun off as a publicly held company in April 2004.

"We are now going to accelerate our pace toward becoming the leading multi-channel outdoor retailer in the nation," said Mark Baker, president/CEO of Gander Mountain, in a statement, after the recent ruling.

He added that the Sain Paul, MN-based company will be launching an e-commerce Web site soon.

In a separate statement, Cabela's said that it believes the recent ruling is contrary to the agreement that was entered into by Cabela's and Gander Mountain in 1996. Cabela's is currently reviewing the ruling and discussing alternatives, including the possibility of an appeal.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above