Fulcrum Undergoes Executive Changes

Share this content:
There have been management changes at cataloger Fulcrum Direct, Rio Rancho, NM. As rumors swirled that chairman and CEO Michael G. Lederer and president and COO Scott A. Budoff had been forced out of the company, executive assistant Penny Smith said only that they were "no longer in an operating function." Company officials didn't return calls last week. The company produces catalogs of children's clothing such as After the Stork, Playclothes and Little Feet. It also targets teen consumers with generation Y catalog Zoë. The catalog filed a registration statement with the Securities and Exchange Commission in March 1997 to initiate an initial public offering, but as yet remains private.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here