FTC, Software Provider Settle Data-Sharing Case

Share this content:
A provider of shopping cart software for online retailers settled a Federal Trade Commission complaint accusing the company of illegally sharing consumer personal data, the FTC said yesterday.

Vision I Properties, Provo, UT, which did business as CartManager International, collected information on 1 million customers of its online retailer clients and rented it to third parties in violation of the retailers' privacy policies, the FTC said. The information was used for direct mail and telemarketing purposes, according to the FTC complaint.

Information collected by CartManager included name, address, telephone number and purchase history, according to the complaint. CartManager failed to adequately inform retailers and consumers about its collection and rental of personal information, the FTC said.

CartManager provides checkout pages for the Web sites of its retailer clients for the finalizing and processing of online orders, the FTC said. The checkout Web pages look like the retailer's site, displaying the retailer's logo and name, but are actually hosted by CartManager.

Under the settlement, CartManager agreed to a ban on the use of data it has already collected and from future misrepresentations about its collection and use of personal data. The company promised to ensure that consumers received clear notices about the collection of personal information in the future and agreed to give to the government the money it made from renting the data, totaling $9,100.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above