From the DM News Blog: Target Dog Touts Inserts Via DM Flip Book

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A Target direct mail piece arrived in my mail box with


a bright red envelope featuring Target-bullseye-branded mascot


Spot the dog, writes senior editor Kristen Bremner.


The envelope also directs recipients to a flip book with more than


$45 in coupons and tells them to look for Target's March 26


newspaper insert for more savings. The flip book's back cover


also plugs the newspaper insert.


I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit


http://blog.dmnews.com for more.
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