From the DM News Blog: Target Dog Touts Inserts Via DM Flip Book

Share this content:
A Target direct mail piece arrived in my mail box with


a bright red envelope featuring Target-bullseye-branded mascot


Spot the dog, writes senior editor Kristen Bremner.


The envelope also directs recipients to a flip book with more than


$45 in coupons and tells them to look for Target's March 26


newspaper insert for more savings. The flip book's back cover


also plugs the newspaper insert.


I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit


http://blog.dmnews.com for more.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Latest Jobs:

Featured Listings