Free Cards Tout Skype, VistaPrint

Share this content:

Online telephone provider Skype has partnered with print house VistaPrint Ltd., offering complimentary business cards to members in an effort to promote each brand.

The promotion may be no small effort, as Skype has 40 million members.

"Skype is a major communication tool for smaller businesses," said Anders Hallin, business product manager at Skype, Luxembourg. "It seems natural for you to have your Skype name on your business card, along with your e-mail address and your phone number."

The promotion is advertised on, where interested users can sign up for free business cards at The cards are customizable, with dozens of free design templates to choose from. The cards are printed on high-quality paper and include a space for Skype information. After choosing color and style, the customer is sent 250 cards in as little as three business days.

For VistaPrint, the promotion exposes its service to Skype's giant database of customers to try to gain sales leads. While on the print firm's Web site, Skype customers may purchase brochures, postcards, rubber stamps and other VistaPrint products at a discount.

As for the cost of giving away up to 40 million cards, VistaPrint buys in bulk, so the more it produces, the less it pays per card. And compared with production costs, the cost of gaining a customer is what VistaPrint values.

"We would be ecstatic if even 7 million users signed up," said Mike Ewing, vice president of North American acquisition marketing at VistaPrint, Hamilton, Bermuda. "The cost of acquiring a customer is a lot less than printing these business cards." n


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above