Frederick's of Hollywood, Movie Star to merge

Share this content:

FOH Holdings Inc., the parent company of lingerie retailer Frederick's of Hollywood Inc., and apparel company Movie Star Inc. have agreed to merge.

Movie Star designs, manufactures, imports, markets and distributes women's intimate apparel to mass merchandisers such as Wal-Mart Stores Inc. and department stores such as Federated Department Stores Inc. in addition to discount retailers, national and regional chains and direct mail catalog marketers.

Under the terms of the deal, Frederick's shareholders will receive approximately 23.7 million shares of newly issued Movie Star common stock, worth $30.6 million, based on Monday's closing price of $1.29.

The new company will be called Frederick's of Hollywood Group Inc.

In addition, Movie Star will issue its non-transferable rights to its shareholders to purchase $20 million in new Movie Star common stock.

The combined company is expected to embark on an accelerated growth plan, including the opening of approximately 50 new Frederick's of Hollywood stores locations within the next 36 months and the continued expansion of Frederick's online and catalog businesses.

Frederick's will continue to operate from its executive offices in Hollywood, CA, with a distribution center in Phoenix. CEO Linda LoRe will continue to lead the Frederick's business.

Movie Star will continue to operate from its executive offices in New York with a distribution center in Poplarville, MS. CEO Melvyn Knigin will continue to lead the Movie Star business.

The transaction is expected to close in the second quarter of 2007.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above